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<url><loc>https://awesomeb2b.com/a/2026-10-22/saastr-explains-difference-between-good-and-great-sales-executives</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>Dear SaaStr: What is the Difference Between a Good Sales Exec and a Great One?</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/cmo-and-cfo-disagree-on-increasing-media-budget</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>When the CMO sees growth and the CFO sees a problem</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/nba-sees-high-demand-from-advertisers-for-younger-viewers</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>Media buyers chart path for brands and sponsors through high NBA demand</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/ahrefs-blog-reports-on-headless-content-marketing-strategy</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>Headless Content Marketing: A New (Old) Strategy for Search</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/at-t-chief-kellyn-smith-kenny-redefines-cmo-role</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&amp;T</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/meta-increases-revenue-26-despite-high-operating-costs</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>Meta Grows Revenue 26% Despite Massive Muse Operating Costs</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/google-clarifies-robots-txt-role-in-ai-training</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>Google’s Illyes: Robots.txt Covers Crawling, Not AI Training via @sejournal, @MattGSouthern</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/pr-daily-offers-tips-to-improve-pitching-strategies</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>4 things to stop worrying about when pitching</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/zeta-global-acquires-two-companies-in-two-days</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>Why Zeta Global Keeps Buying Companies, Including Two In Two Days</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-22/stratechery-interviews-craig-moffett-about-spacex</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-22T11:00:18.400Z</news:publication_date><news:title>An Interview with Craig Moffett About SpaceX and Bubbles</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/forrester-predicts-shift-in-b2b-marketing-control</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Predictions 2027: B2B Go-To-Market Teams Must Adapt As AI Shifts Control To Buyers</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/netflix-unveils-new-ad-measurement-capabilities-amid-modest-engagement-growth</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/netflix-faces-growth-challenges-as-a-business</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Netflix Earnings, Business or Franchise, Disney’s Deal</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/forrester-predicts-ai-funding-shift-in-2027</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Predictions 2027: ​​CMOs Reckon With An AI Reality Check</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/marketers-may-make-bad-decisions-based-on-metrics</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Your marketing metrics are training your team to make bad decisions</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/google-deploys-new-algorithm-to-improve-content-freshness</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Details Emerge About Google Discover’s SDF Freshness Algorithm via @sejournal, @martinibuster</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/doing-global-employee-communications-the-right-way</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Doing Global Employee Communications the Right Way</news:title></news:news></url>
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<url><loc>https://awesomeb2b.com/a/2026-10-21/horizon-media-executive-maria-tullin-discusses-future-of-audio</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Video Podcasts Are Hot, But Don’t Abandon Audio, Says Horizon Media’s Maria Tullin</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/search-engine-journal-hosts-b2b-marketing-webinar</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell</news:title></news:news></url>
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