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<url><loc>https://awesomeb2b.com/a/2026-10-21/forrester-predicts-shift-in-b2b-marketing-control</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Predictions 2027: B2B Go-To-Market Teams Must Adapt As AI Shifts Control To Buyers</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/netflix-unveils-new-ad-measurement-capabilities-amid-modest-engagement-growth</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/netflix-faces-growth-challenges-as-a-business</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Netflix Earnings, Business or Franchise, Disney’s Deal</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/forrester-predicts-ai-funding-shift-in-2027</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Predictions 2027: ​​CMOs Reckon With An AI Reality Check</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/marketers-may-make-bad-decisions-based-on-metrics</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Your marketing metrics are training your team to make bad decisions</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/google-deploys-new-algorithm-to-improve-content-freshness</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Details Emerge About Google Discover’s SDF Freshness Algorithm via @sejournal, @martinibuster</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/doing-global-employee-communications-the-right-way</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Doing Global Employee Communications the Right Way</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-21/moet-hennessy-usa-head-discusses-earning-seat-at-table</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>Moët Hennessy USA’s head of comms on how to earn a seat at the table and keep it</news:title></news:news></url>
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<url><loc>https://awesomeb2b.com/a/2026-10-21/search-engine-journal-hosts-b2b-marketing-webinar</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-21T11:00:22.122Z</news:publication_date><news:title>B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/search-engine-journal-hosts-b2b-marketing-webinar</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/billion-dollar-boy-expands-b2b-services-with-acquisition</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>Billion Dollar Boy Group bets B2B is creator marketing’s next big wave</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/anthropologie-s-holiday-marketing-seeks-to-balance-emotion-business-impact</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>Anthropologie’s holiday marketing seeks to balance emotion, business impact</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/meta-partners-with-apple-on-open-source-model</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>Muse Spark Open, Meta + Apple, Thin and Thick</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/ragan-announces-jury-for-2026-zenith-awards</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>Meet the jury of Ragan’s 2026 Zenith Awards</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/ad-industry-faces-new-mfa-challenge-from-ai-slop-sites</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/experts-share-strategies-for-turning-employee-feedback-into-change</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>Ready, Listen, Action: Turning Employee Feedback Into Meaningful Change</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/rebecca-sykes-leads-ai-implementation-at-the-brandtech-group</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>What Frogs And Socks Can Teach Us About AI Implementation</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/forrester-releases-guidelines-for-b2b-webinar-programs</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>Ten Rules For Building A Sustainable B2B Webinar Program</news:title></news:news></url>
<url><loc>https://awesomeb2b.com/a/2026-10-20/meta-and-openai-launch-personal-ai-agents</loc><news:news><news:publication><news:name>Awesome B2B</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T12:36:19.200Z</news:publication_date><news:title>What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO via @sejournal, @slobodanmanic</news:title></news:news></url>
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