Gen Z wants ChatGPT: The fight comms has to referee
This article explores the growing preference among Gen Z employees for using ChatGPT over company-provided Microsoft Copilot, highlighting the need for effective communication strategies to bridge the gap and ensure successful adoption of the organization's AI tools.
Original reporting · prdaily.com
Read “Gen Z wants ChatGPT: The fight comms has to referee” at PR Daily →How this was written. Awesome B2B wrote this article with a language model from PR Daily’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from PR Daily’s report
- YouGov's U.S. AI brand rankings show 44% of Gen Z AI users prefer ChatGPT compared to just 4% who prefer Copilot.
- Microsoft's latest earnings release reports over 30 million paid Microsoft 365 Copilot seats, indicating significant investment in the platform.
- A SHRM survey found that 30% of workers have knowingly broken their employer's AI rules, suggesting a need for better communication and training to align employee usage with company policies.
From the source
Younger employees prefer a different chatbot than the approved company tool. Stephanie Nivinskus is principal, Ragan’s Center for AI Strategy. Brad, a Gen X executive, thinks the Copilot rollout is going well. Then he learns that Emma, a 24-year-old marketing…