Brand & PR
Logistics fiasco or clever marketing? Apple's iPhone Duo sellout might not be such a big blunder
Hype for the $1,999 foldable is now through the roof – but you might still be able to get one before January 2027.
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Brand & PR
13 stories from the past week in Brand & PR, from Awesome B2B.
Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
This weird legal case could change how we think of copyright forever
It could have profound effects on our creative work
"I think of brushstrokes as having a rhythm" – Isabella Nalin Fais on her career in concept art
The Brazilian-born artist talks about her work and influences.
Stop measuring the easy stuff just because it’s easy
Dig deeper. There are certain low-effort vanity metrics that communications pros love to present to the C-suite. Email open rate. Click-through rate. These are important signals for communicators, but they aren’t the kind of bottom-line metrics that…
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
Stories of ‘badass do-gooders’ are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer
Learn how Diamond is helping to update an iconic brand. Ask people of a certain generation about UNICEF, and many will tell you about the little orange box they carried while trick-or-treating to help raise money for the organization. Shelley Diamond would…
The CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
After Two Decades Of Performance Marketing Dominance, Brand Is Poised For A Renaissance
Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age of brand advertising ended long ago. Back then, production and distribution barriers limited competition across most consumer…
Applebee’s CMO on differentiating marketing in a value-obsessed industry
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.
Fujifilm’s CCO on mentorship: ‘It’s really simple. Pay it forward.’
Plus: How mentorship can flow both ways. Anthony Farina calls himself “just a kid from Cape May.” He grew up near the poverty line at the southern tip of New Jersey, and for the first nine years of his life, a speech impediment made him hard to understand…
Your company’s reputation is probably 6 months behind reality
Perceptions tend to stick until people encounter enough evidence to update them. Tyler Sumrall is communications manager at Honeywell Technologies. One of the more challenging parts of communications is realizing that stakeholders often aren’t reacting to the…
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.