Carbon Design Founder Explains Importance Of Cognitive Load Testing
Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.
Awesome B2B · Today’s edition
10 stories · Updated
Latest
Archive →Paid & Social
Meta Updates Terms After Outcry Over Content Scraping
Including updates from Meta, Reddit, YouTube and more. Last week, we reported on a change to Meta’s terms & conditions that would have given the social giant the power to scrape content from any website connected to a Meta account — including news sites…
Brand & PR
Communications Professionals See Shift To Strategic Thinking
The future belongs to those bold enough to seize it. AI is changing the way we communicate with each other and our audiences, but also presenting vast new opportunities for both internal and external communicators. That’s the big takeaway as some of the…
Paid & Social
The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic
Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers, which plugs into their…
Paid & Social
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
Martech & AI
Marketo Faces Challenge From New Marketing Automation Platforms
Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied on for decades.
Paid & Social
Google Ads Accounts Hit Targets Without Boosting Business Growth
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
