Paid & Social
Billion Dollar Boy Expands B2B Services With Acquisition
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.
Section
Paid & Social
8 stories from the past week in Paid & Social, from Awesome B2B.
Marketers Struggle To Reach Ideal Customers Through Media Plans
Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona…
Comic: Carriage Dispute
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
In B2B, influencer marketing takes on a different look
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.
Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM
Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a proposal to let ad servers bid into Prebid rather than Prebid bidding into ad…
Social media updates and new features to know this week
Updates from Threads, X, Pinterest and more. This week, we’ve got lots of updates from Advertising Week 2026. Yes, that means lots of new AI-powered advertising tools. Let’s get into it! Meta Meta released a ton of new AI ad tools for its network of apps…
Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data.
Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.