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18 stories from the past week in Martech & AI, from Awesome B2B.
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is mostly still a mystery. But “you can’t improve what you…
A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part.
AI CRM extends traditional CRM by adding predictive models, copilots, and AI agents to help teams automate repetitive work. The best AI CRM software combines a system of record with artificial intelligence that scores leads and recommends next steps, so…
Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.
Microsoft Corp. has pulled out of a UK data center deal with British neocloud Nscale at a critical time for the startup’s initial public offering hopes, the Telegraph reported.
G2 surveyed 1,019 B2B decision-makers in July 2026 for its 2026 AI Agents Insight Report. The most valuable data for founders is on pricing and renewals. 86% of B2B software buyers say their company bought AI agent software or services in the past year, up…
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap.
Artificial intelligence compliance platform Readily raised $11 million in series A funding to support development of its enterprise oversight platform.
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
Pro rata goes to Delaware, Nvidia circles Reflection, a record 42 decacorns, and why the B2B apocalypse never ended for anyone under $1B in ARR A nuclear startup took its earliest institutional backer to court over a spring-back clause. Meta put its first…
The funding announcement comes less than a week after the company launched its newest AI capability.
A conversation with Hollywood super-agent Ari Emanuel about his memoir, the impact of AI on Hollywood, and the power of a phone call.
At the 2026 Bloomberg New Economy Forum, global leaders across tech, energy, finance, and government frame artificial intelligence as a generational force reshaping every sector. While recognizing its massive infrastructure and power demands, the speakers…
The Apple Homeview is official, and the question is how big is the addressable market for expensive devices based on subpar AI.
The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.
The partnership establishes a systemwide framework for the eight UT health institutions to access Abridge.
We just shipped the biggest update yet to our AI Agent Playbook for GTM. It is the October 2026 edition: 53 pages, 27 parts, every number, every mistake, and every framework from running SaaStr on 3 humans and 21+ AI agents in production. If you only know the…
