Demand & ABM
Search Engine Journal Hosts B2B Marketing Webinar
Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29.
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Demand & ABM
3 stories from the past week in Demand & ABM, from Awesome B2B.
Planning Your 2027 Event Calendar? Our Top 9 Sponsors Averaged 957 Leads at SaaStr AI Annual. And Next Year Will Be Even Bigger
Most B2B + AI companies are locking their 2027 event budgets between now and January. Most will spread that budget across too many events, picked from lists built on organizer press releases. By Q3, half of those booths will have produced nothing anyone can…
HHS: 340B 'expanded beyond its original intent,' incentivizes consolidation
A new brief lays out the administration's views and critiques of the controversial hospital subsidy program, and includes a data analysis suggesting that a proposed reimbursement cut will limit spending growth.