Kovva Co-Founder Tanja Mimica Honored For AI Solutions
Tanja Mimica, COO of Kovva, is being honored for her work in AI solutions for media buyers, according to AdExchanger. Her company's agents automate tasks between ad platforms, making it easier for buyers to manage campaigns.
Original reporting · adexchanger.com
Original: “From Puppies To Programmatic To AI Agents”
Read “From Puppies To Programmatic To AI Agents” at AdExchanger →
How this was written. Awesome B2B wrote this article with a language model from AdExchanger’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from AdExchanger’s report
- Tanja Mimica, co-founder and COO of Kovva, is being honored for her work in AI solutions for media buyers.
- Kovva's agents automate tasks between ad platforms, making it easier for buyers to manage campaigns.
- The use of AI agents in media buying has the potential to revolutionize the way buyers work, but it also presents challenges and concerns.
- Mimica's experience in ad tech has given her a unique perspective on the industry, and she has been able to apply this knowledge to develop innovative solutions for media buyers.
- The adoption of AI agents is expected to continue to grow as the industry evolves and more buyers become comfortable with the technology.
Tanja Mimica, co-founder and COO of agentic AI startup Kovva, will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards, AdExchanger reported. The award recognizes leaders shaping the future of the industry, and Mimica's work in AI solutions for media buyers has been a key factor in this recognition.
Every major ad platform is building AI to optimize itself, but media buyers often have to navigate multiple platforms, reconciling numbers and troubleshooting issues. This is where Kovva's agents come in, plugging into around 50 tools that media buyers already use, including DSPs, search and social platforms, and verification partners.
Kovva's agents provide buyers with a daily or weekly briefing, recapping the past 24 hours in their accounts, and allowing them to cross-check the information with what they see in the platforms. Buyers can also ask the agent follow-up questions and schedule recurring tasks, but are cautious about delegating high-stakes tasks, according to Mimica.
The agents are designed to work within the existing platforms, with guardrails set by people to prevent any unauthorized changes. Every 'write' action, which involves an agent changing something inside a platform, requires human approval, and Mimica plans to keep this in place for a long time.
Mimica's journey to ad tech was not traditional, having studied animal physiology in Australia and worked in veterinary practice management before co-founding Kovva. Her experience in ad tech has given her a unique perspective on the industry, and she has been able to apply this knowledge to develop innovative solutions for media buyers.
The use of AI agents in media buying is still a relatively new concept, but it has the potential to revolutionize the way buyers work. By automating tasks and providing more accurate data, AI agents can help buyers make better decisions and optimize their campaigns more effectively. As the industry continues to evolve, it will be interesting to see how AI agents are adopted and used by media buyers.
The adoption of AI agents is not without its challenges, however. Some buyers may be hesitant to delegate tasks to machines, and there may be concerns about the accuracy and reliability of the data provided. Nevertheless, the potential benefits of AI agents make them an exciting development in the world of media buying.
Questions and answers
What is Kovva and what does it do?
Kovva is an agentic AI startup that provides agents to automate tasks between ad platforms, making it easier for media buyers to manage campaigns.
How do Kovva's agents work?
Kovva's agents plug into around 50 tools that media buyers already use, including DSPs, search and social platforms, and verification partners, and provide buyers with a daily or weekly briefing, recapping the past 24 hours in their accounts.
What are the benefits of using AI agents in media buying?
The use of AI agents in media buying has the potential to revolutionize the way buyers work, by automating tasks and providing more accurate data, which can help buyers make better decisions and optimize their campaigns more effectively.
