The daily briefing · Sunday, October 18, 2026
The Ghost Network: CMS Proposes Transparency for Medicare Advantage Providers
The CMS's proposed 'ghost network' mandates transparency in Medicare Advantage provider directories and pharmacy benefit manager pricing, compelling B2B decision-makers to prioritize data-driven, value-based partnerships.
The canonical practice
Make one clear promise to one valuable audience, then use it consistently everywhere.
What the current news changes
B2B decision-makers must reassess their relationships with Medicare Advantage providers and pharmacy benefit managers, ensuring alignment with transparency requirements to maintain compliance and trust in the evolving healthcare landscape.
What to do now
- Audit current provider directories for accuracy and completeness to meet CMS transparency requirements.
- Engage with pharmacy benefit managers to obtain detailed pricing information and negotiate value-based contracts.
- Develop a data-driven case study highlighting successful partnerships with transparent providers and PBMs to demonstrate compliance and value to stakeholders.
Sources
- CMS proposes MA 'ghost network,' PBM transparency requirementsFierce Healthcare · fiercehealthcare.com
- Centene to expand CHOICE Arrangements program to its employees in Ohio, OklahomaFierce Healthcare · fiercehealthcare.com
- This weird legal case could change how we think of copyright foreverCreative Bloq · creativebloq.com
- "I think of brushstrokes as having a rhythm" – Isabella Nalin Fais on her career in concept artCreative Bloq · creativebloq.com
- Microsoft Scraps UK Data Center Deal With Nscale, Telegraph SaysBloomberg Technology · bloomberg.com
- OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds via @sejournal, @MattGSouthernSearch Engine Journal · searchenginejournal.com
- Cloudflare Cut 20%. Atlassian Cut 10%, Mostly Engineers. Bending Spoons Cuts Up to 75%. All Three Are Growing Faster or Earning More. So How Lean Can B2B Teams Really Get?SaaStr · saastr.com
- Content everywhere: Winning attention in a fragmented marketing landscapeMarTech · martech.org
- G2’s 2026 AI Agents Report: Only 9% of Buyers Think Seat Pricing Is Fair, 57% Want Usage-Based, and 74% Will Shop You at RenewalSaaStr · saastr.com
- Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growthMarketing Dive · marketingdive.com
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