Everything B2B marketing, every day
Today’s edition
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the…
As creator marketing budgets grow, so do questions about what agencies are taking.
The best enterprise CRM software unifies customer data across large, complex organizations while supporting demanding requirements for security, governance, integrations, and AI oversight. Compared with small-business tools, enterprise CRM software is…
a16z Growth just published its September State of Markets deck. It runs 90 slides, and most of it covers macro: chips, memory, power, defense, robotaxis, and what they call the rotation “from bits to atoms.” All of that matters, but it isn’t where most of us…
OSHA proposed $165,514 in penalties.
Benchmark’s Jack Altman joins Harry Stebbings, Rory O’Driscoll and Jason Lemkin: AMD buys World Labs for $8.2B, Meta hires away MongoDB’s CEO, a mock Investment Committee on Jev at $10B, and Oura pulls its IPO two days before pricing This week’s episode had a…
Employees embrace change when they understand it and have a voice in it. Linjuan Rita Men studies how organizations communicate with their own employees, and she’s one of the leading voices in the field. A professor of public relations and director of…