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Awesome B2B

Everything B2B marketing, every day

Edition of Sunday, October 4, 2026

10 stories · Updated · Latest edition
Sales & Revenue

Why Okta Tripled on … 11% Growth. 5 Interesting Learnings From One of the Biggest Re-Ratings in B2B This Year: 14% cRPO Growth, 30% of Bookings From New Products, and ~50x Forward…

Evidence the SaaSpocolypse is over? Okta is a good place to start. In April, Okta was one of the most hated names in B2B. On April 10, traders were rotating out of weaker software names, and Okta was setting a new 52-week low below all of its major moving…

Source: SaaStr ↗