Search Engine Journal Hosts B2B Marketing Webinar
Search Engine Journal is hosting a webinar on B2B lead generation, according to Search Engine Journal. The event aims to help marketers choose effective marketing channels for 2027.
Original reporting · searchenginejournal.com
Original: “B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell”
Read “B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via…” at Search Engine Journal →![B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell](https://cdn.searchenginejournal.com/wp-content/uploads/2026/10/b2b-marketing-channel-performance-announcement-sej.png)
How this was written. Awesome B2B wrote this article with a language model from Search Engine Journal’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Search Engine Journal’s report
- Marketers need to justify the addition of new marketing channels by demonstrating their potential to create sales opportunities.
- The first step in choosing a B2B marketing channel is to match the sales offer to the buyer's interest.
- Search Engine Journal's webinar will provide guidance on creating a B2B marketing plan that can generate sales opportunities and demonstrate the value of marketing spend.
As companies plan their 2027 marketing budgets, they need to justify the addition of new channels by demonstrating their potential to create sales opportunities. This requires a strategic approach to selecting marketing channels. Search Engine Journal reported that marketers should consider how each channel can be used to present personalized offers to their target audience.
The first step in choosing a B2B marketing channel is to match the sales offer to the buyer's interest. For example, a buyer researching a problem may be looking for educational resources rather than a sales pitch. Marketers should consider whether each channel allows for personalized offers that fit their target audience.
Search Engine Journal is hosting a webinar on October 29, 2026, to help marketers build a B2B marketing plan that can generate sales opportunities. The webinar, featuring Shaun Bruno and Colin Saunders, will provide guidance on creating a plan that can be pitched to leadership. Attendees will learn how to create a plan that demonstrates the value of their marketing spend.
The webinar will cover key topics such as choosing the most effective B2B lead generation channel and securing funding to test new marketing channels. Marketers will learn how to define a starting budget and determine the results needed to justify a trial campaign. They will also learn how to measure results in newer channels, such as paid advertising using large language models.
By attending the webinar, marketers will gain the knowledge and skills needed to present a proposal to leadership for testing a new B2B marketing channel. They will learn how to identify the most promising channels and create a plan that can be implemented and tracked. The webinar will provide valuable insights and practical advice for marketers looking to optimize their 2027 marketing budget.
The webinar is scheduled to take place on October 29, 2026, at 2 p.m. ET. Marketers who cannot attend the live event can still register and receive a recording of the webinar. This will allow them to access the valuable information and insights presented during the event at a later time.
Search Engine Journal's webinar is a valuable resource for marketers looking to improve their B2B lead generation efforts. By attending the webinar, marketers can gain a better understanding of how to choose effective marketing channels and create a plan that can be pitched to leadership. The event is part of Search Engine Journal's efforts to provide educational resources and support to marketers.
Questions and answers
What is the topic of the Search Engine Journal webinar?
The webinar is about B2B lead generation and how to choose effective marketing channels for 2027.
Who are the featured speakers at the webinar?
The webinar features Shaun Bruno and Colin Saunders.
What will marketers learn from attending the webinar?
Marketers will learn how to create a B2B marketing plan, choose effective lead generation channels, and secure funding to test new channels.
