Search Engine Journal Hosts B2B Marketing Webinar
Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29.
Edition of Monday, October 19, 2026
10 stories · Updated · Latest edition
Latest
Archive →Paid & Social
Marketers Struggle To Reach Ideal Customers Through Media Plans
Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona…
Brand & PR
Logistics fiasco or clever marketing? Apple's iPhone Duo sellout might not be such a big blunder
Hype for the $1,999 foldable is now through the roof – but you might still be able to get one before January 2027.
Martech & AI
HubSpot Releases Guide To Best AI CRM Software
AI CRM extends traditional CRM by adding predictive models, copilots, and AI agents to help teams automate repetitive work. The best AI CRM software combines a system of record with artificial intelligence that scores leads and recommends next steps, so…
Martech & AI
Lendi Measures Invisible Work Of AI
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is mostly still a mystery. But “you can’t improve what you…
Sales & Revenue
HubSpot Identifies Best Claude Skills For Marketing Teams
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call recaps, persona…
Martech & AI
Researchers Find Models May Not Understand Facts Despite Memorization
A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part.
