The changing CMO role in 3 numbers
Over a quarter of CMOs hired this year have AI skills, a significant increase from four years ago. This shift highlights the growing importance of AI in marketing.
Original reporting · marketingdive.com
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How this was written. Awesome B2B wrote this article with a language model from Marketing Dive’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Marketing Dive’s report
- Over a quarter of CMOs hired this year have AI skills.
- This represents a significant increase from four years ago, when only 9% of newly hired CMOs had AI skills.
- The growing presence of AI skills among CMOs may indicate a shift in the way companies approach marketing.
Marketing Dive reported that the role of the Chief Marketing Officer, or CMO, is changing. One key aspect of this change is the increasing presence of AI skills among newly hired CMOs.
According to data from Findem and CMO Huddles, more than a quarter of CMOs hired this year have AI skills. This represents a significant increase from four years ago, when only 9% of newly hired CMOs had such skills.
The growth in AI skills among CMOs may indicate a shift in the way companies approach marketing. As AI technology continues to evolve, it is likely that its role in marketing will only continue to expand.
Questions and answers
What percentage of CMOs hired four years ago had AI skills?
Only 9% of CMOs hired four years ago had AI skills.
What percentage of CMOs hired this year have AI skills?
Over a quarter of CMOs hired this year have AI skills.
