Everything B2B marketing, every day
Salesforce agreed the other day to buy Braze for $5.66 billion, 6.8x trailing revenue. In most of B2B that price would be unremarkable. In go-to-market software it’s a 58% premium, because Braze traded at 3.7x on Monday. I pulled the multiples for the public…
New research identifies a potential weakness in big-brand visibility that smaller publishers may be able to exploit.
AI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with human judgment, quality control and governance at the free November 4 MarTech Conference.
If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what you’re doing worked. The IAB’s September outlook shows 63% of buyers say acquiring new customers is a top-three goal this year. But the…
Elmwood's Kyle Whybrow discusses the increasing hunger for tactile and intentional design.
The best Stratechery content from the week of October 26, 2026 including Anthropic numbers, the end of the Internet as we know it, and autocracies then and now.
It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart.
