Empowering B2B Decision Makers with Transparent AI Usage Policies

The canonical practice

Make one clear promise to one valuable audience, then use it consistently everywhere.

What the current news changes

Publishers must clearly communicate their AI usage policies to align with user expectations and regulatory requirements, fostering trust and credibility with B2B decision makers.

What to do now

1. Update website robots.txt files to include percent-encoding for non-English paths, ensuring compliance with Google's guidelines
2. Develop a comprehensive AI usage policy document that outlines how content is scraped, used, and shared, making it easily accessible to potential clients
3. Incorporate AI usage transparency into sales narratives and case studies, highlighting how ethical AI practices differentiate the brand from competitors

Sources

• Google’s Illyes: Robots.txt Covers Crawling, Not AI Training via @sejournal, @MattGSouthernSearch Engine Journal · searchenginejournal.com
• 4 things to stop worrying about when pitchingPR Daily · prdaily.com
• An Interview with Craig Moffett About SpaceX and BubblesStratechery · stratechery.com
• Headless Content Marketing: A New (Old) Strategy for SearchAhrefs Blog · ahrefs.com
• Dear SaaStr: What is the Difference Between a Good Sales Exec and a Great One?SaaStr · saastr.com
• Why Zeta Global Keeps Buying Companies, Including Two In Two DaysAdExchanger · adexchanger.com
• Media buyers chart path for brands and sponsors through high NBA demandDigiday · digiday.com
• Meta Grows Revenue 26% Despite Massive Muse Operating CostsAdExchanger · adexchanger.com
• The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&TAdweek · adweek.com
• When the CMO sees growth and the CFO sees a problemMarTech · martech.org

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