One More Note on Agents, Meta Connect, Meta Enterprise Platform
Meta has the chance to own the consumer agentic space; going for enterprise is a big mistake.
Today’s edition
Tuesday, September 29, 2026
Latest news
Browse the archiveMeta Introduces the Meta Enterprise Platform to Help Companies With AI Makeovers
The Facebook owner is eyeing a new business revenue stream to justify its massive investment.
Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency Tinuiti, on this week’s episode of AdExchanger Talks. AI…
Former CMO Rodney Rambo Had Nothing To Do With Converse’s Controversial Ad. He Still Got Death Threats.
Doxxed and mislabeled by AI answer engines, Rambo found help from the people in his network
CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies via @sejournal, @CallRail
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels.
E.l.f. jams to second music album under entertainment marketing arm
“Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.
Feeding On Vertical Video; Trying To Make Muse Happen
Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta's Muse shows the danger of blindly trusting AI agents.