How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] via @sejournal, @lorenbaker
Tom Capper of STAT walks through the biggest AI search measurement challenges and a tactical solution for each one: October 14 at 2 p.m. ET.
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Wednesday, September 30, 2026
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Browse the archiveMMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why
Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. That is a healthy shift…
As AI Adoption Surges In B2B Marketing, Work Is Changing
Across B2B marketing, AI is no longer an emerging technology for experimentation or being tested on the sidelines. It’s now a core part of how marketing organizations operate, and it is already reshaping marketing teams. AI Is Nearing Majority Adoption Across…
OpenAI Dev Day, Dot and OpenAI’s Product Transition, Sign In With ChatGPT
OpenAI's Dev Day showcased a product that is, frankly, pretty confusing. However, there is more vision here than it might seem.
NHL taps Adobe as creative, marketing and AI partner
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
OuterBox launches OBxFrontier, a custom AI development service that maps client workflow problems and builds AI agents around their existing systems.
One More Note on Agents, Meta Connect, Meta Enterprise Platform
Meta has the chance to own the consumer agentic space; going for enterprise is a big mistake.