Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
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Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
Pro rata goes to Delaware, Nvidia circles Reflection, a record 42 decacorns, and why the B2B apocalypse never ended for anyone under $1B in ARR A nuclear startup took its earliest institutional backer to court over a spring-back clause. Meta put its first…
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
Artificial intelligence compliance platform Readily raised $11 million in series A funding to support development of its enterprise oversight platform.
Now that we’re well into the second half of the year, I wanted to share some insights into how B2B marketing leaders are feeling about the state of their businesses and the profession. After Q2, we polled senior decision-makers in our B2B marketing online…
Dig deeper. There are certain low-effort vanity metrics that communications pros love to present to the C-suite. Email open rate. Click-through rate. These are important signals for communicators, but they aren’t the kind of bottom-line metrics that…
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Today’s news explained through the Marketing Blueprint, with every source linked.