Content everywhere: Winning attention in a fragmented marketing landscape
Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts.
Edition of Saturday, October 17, 2026
10 stories · Updated · Latest editionLatest
Archive →Martech & AI
Adding AI or headcount won’t fix a marketing skills gap
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.
Search & Content
Google Takes Applications For A UGC Pipeline Separate From Crawling via @sejournal, @MattGSouthern
Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling.
Sales & Revenue
CMS proposes MA 'ghost network,' PBM transparency requirements
The administration took steps to codify statutory reforms focused on maintaining accurate Medicare Advantage provider directories and collecting more pricing information from pharmacy benefit managers.
News
Centene to expand CHOICE Arrangements program to its employees in Ohio, Oklahoma
Centene is expanding its CHOICE Arrangements benefits program to its employees in Ohio and Oklahoma in the 2027 plan year.
Search & Content
Meta’s New Terms Expand Crawling Rights Beyond Advertisers via @sejournal, @MattGSouthern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
Brand & PR
Stories of ‘badass do-gooders’ are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer
Learn how Diamond is helping to update an iconic brand. Ask people of a certain generation about UNICEF, and many will tell you about the little orange box they carried while trick-or-treating to help raise money for the organization. Shelley Diamond would…