How AB InBev built a culture of creative effectiveness that drives growth
At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.
Edition of Friday, October 23, 2026
10 stories · Updated · Latest edition
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Archive →Brand & PR
Apple Blocks Identity Resolution On Safari Browser
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into…
Paid & Social
LinkedIn Expands B2B Audiences To Google DV360 For CTV Ads
LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically.
Martech & AI
20VC x SaaStr: $20M ARR and Unfundable, Anthropic’s $16.8B Quarter, and Modal at $15.75B
Why the venture box keeps shrinking, why CoreWeave is a B-tier asset, and why build-to-prod is the most important category in software Another week with Harry Stebbings and Rory O’Driscoll, and the theme ran through almost every segment: capital is…
Brand & PR
PR Daily Offers Crisis Measurement Advice
Avoid volume. Measure velocity instead. It’s fun to measure a successful campaign and to understand how you positively moved the needle. It’s just as vital, if less pleasant, to quantify the fallout of a crisis. That goes way beyond measuring media mentions…
Brand & PR
Marketing Experts Discuss Importance Of Reach Over Creative
Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth.
Brand & PR
How CPG challenger brands are setting category marketing trends
From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets.
