Everything B2B marketing, every day
We ran a live edition of The Agents this week to walk through our agent-led growth stack as it stands today. We talked about “ask your agent instead of your developer” on last week’s episode, and this session goes into how that works in practice. At SaaStr…
Bolt targets local assistants, with separate speech components still needed for a voice interface.
The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.
AI firms keep hiring human designers. Ironic much?
Make junior hiring an explicit part of your 2027 SEO budget, with defined learning roles and a scorecard that tracks unfilled seats.
Honoring the best of the best in the world of marketing. Behind every polished marketing campaign, there’s a marketing leader who is working hard to ensure that it’s succeeding, even in the face of challenges. At Ragan’s Top Women in Marketing Awards luncheon…
At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.
