Everything B2B marketing, every day
In 2021 Jeff Lawson wrote Ask Your Developer. His point was that developers had become the real buyers of a huge slice of B2B software. If you wanted to win Twilio-style infrastructure deals, you won the engineer, and the engineer brought the budget with…
Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.
At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.
AI in sales examples are most useful when they show what the AI actually does, what the rep still owns, and how the workflow gets built. According to HubSpot’s 2024 State of AI in Business and Sales , 64% of sales professionals save one to five hours per week…
The prediction market is facing a string of regulatory investigations and lawsuits as it tries to build its brand
The best Stratechery content from the week of October 19, 2026, including the best iPad but worst phone, SS Sarandos in a storm, and You Can See Everything.
