Everything B2B marketing, every day
Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their drug-prescribing…
Ad dollars are flowing towards usual suspects in Q4 but media buyers say midterms give reasonsto be cautious.
The old Internet, where anyone could host a server is over, but it's just the final blow in an ending that has been coming for years. The future, though, is brighter than it appears.
Louisa Wee is betting that Strava can widen the tent to everyday wellness without diluting what made it essential to serious athletes.
Communicators need to be more ambitious about demonstrating their business value. Mike Prokopeak is director of Ragan’s Communications Leadership Council learning, community and content. Ask a room of senior communicators to describe their work as a meal, and…
Publicists must look more closely. Jordyn Taylor Dean is a celebrity publicist. Katie Zacharia’s credibility controversy should be a wake-up call for every communications professional. Not because she stumbled through a press briefing. Not because she…
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
