Everything B2B marketing, every day
Two things happened within 24 hours this week. Together they say more about where B2B is going than most of the “SaaS is dead” takes from the past 18 months. On Thursday, shares of ServiceNow fell 26.9%, while the S&P 500 slipped 0.3%, after its October 28 Q3…
Salesforce agreed the other day to buy Braze for $5.66 billion, 6.8x trailing revenue. In most of B2B that price would be unremarkable. In go-to-market software it’s a 58% premium, because Braze traded at 3.7x on Monday. I pulled the multiples for the public…
DebugBear told customers to remove its Core Web Vitals monitoring script. Site owners should also check exposed accounts and unauthorized changes.
Elegoo’s Centauri Carbon 2 makes easy four-colour printing affordable.
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
AI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with human judgment, quality control and governance at the free November 4 MarTech Conference.
