Your buyers are sending agents. Will they recommend your brand?
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
Edition of Monday, November 2, 2026
10 stories · Updated · Latest edition
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Archive →Brand & PR
Why JCPenney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people and no-fuss ways to save.
Search & Content
Google Emphasizes Technical SEO For AI Search Success
Google's John Mueller cautioned against relying on short-term AI SEO tactics and explained why traditional technical SEO remains relevant.
Paid & Social
Meta Explores Long-Form Content On Instagram
Mergers & Ad-quisitions Are we in for a year-ending blockbuster M&A spree? The Information jokes that CEOs ought to “get your deals in while ya still can, folks.” A convergence of factors could make for a splashy Q4. As AdExchanger discussed in our Big Story…
Martech & AI
SaaStr Founder Jason Discusses Key Takeaways From 20VC Episode
What founders should do differently after Anthropic’s S-1, Microsoft’s buyout offer, Cloudflare’s 20% cut, and a Qwen model trying to reach a server in Beijing Every Thursday, Harry, Rory and I go through the week’s news on 20VC x SaaStr. Here are the 10…
Search & Content
Google Tests Simplified Header In AI Mode
Google AI Mode is testing a header that shows only the ‘All’ tab and removes the other tabs, going further than the recent dropdown test and suggesting Google wants users to stay in AI Mode.
Martech & AI
People Inc. Builds Custom APIs For AI Agents
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
