OpenAI Expands Ad Partnerships With Magnite And PubMatic
How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets.
Edition of Tuesday, November 3, 2026
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WPP Media posts first growth in 2 years as turnaround stays on track
Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.
Search & Content
Ragan Communications Announces Video Awards Finalists
This year’s finalists gave audiences a reason to stop scrolling and stay until the final frame. Think about the last video that made you put your phone down. Maybe a frontline employee told a story no press release could capture, or a 30-second animation…
Sales & Revenue
SaaStr Warns Against Exploiting Customers When Growth Slows
So when growth slows, the conversations change. Especially from your CRO. When growth slows, the conversations change. Especially from your CRO. You start to hear: A ton of talk about raising prices. A lot. There are good reasons to raise prices. You added a…
Paid & Social
Ad Tech Briefing: Google’s AI-reckoning
Google's Q3 earnings reveal AI Mode’s impact on search advertising growth, plus ongoing diminishing returns from ad tech.
Paid & Social
Dentsu Executive Calls For Holistic Retail Media Approach
At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.
Sales & Revenue
SaaStr Receives Generic Emails From Human Sales Rep
Last week a sales rep at one of the leading public B2B software companies emailed me twice in 48 hours. The first email offered “insights” on buyer intent and AI efficiency … and shared none. It just listed their three product lines, and asked if I wanted to…
