Everything B2B marketing, every day
Alphabet loses about $500B in market cap, DoorDash buys Instacart for $17B, Kalshi hits $40B a day after criminal charges, and we each had to pick one deal to take to IC: Cognition, Baseten or Serval. This was one of the busiest weeks we’ve had on the pod…
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those…
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the brand’s AI products.
Shared resources offer scale and control. Local teams offer speed and flexibility. How to decide where different marketing capabilities belong.
What you need to know about marketing on Reddit. Updated with details on the new tests of advertising in search results.
Ad tech’s winners and losers emerge as CTV growth masks open-web struggles.
