MarTech Conference Explores AI Agents In Marketing Workflows
MarTech Conference discusses building marketing workflows around AI agents, combining AI efficiency with human judgment. The conference aims to help marketers identify agentic use cases and establish governance practices.
Original reporting · martech.org
Original: “Meet your new teammate: Building marketing workflows around AI agents”
Read “Meet your new teammate: Building marketing workflows around AI agents” at MarTech →
How this was written. Awesome B2B wrote this article with a language model from MarTech’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from MarTech’s report
- AI agents are changing the way marketing teams work by taking on multistep assignments and making decisions.
- Introducing AI agents into existing workflows requires rethinking how work gets done and which responsibilities can be delegated to AI.
- The MarTech Conference will explore how organizations are incorporating AI agents into marketing operations and provide practical advice for marketers.
- Attendees will learn how to identify agentic use cases, design more efficient workflows, and establish governance practices.
- The conference aims to help marketers move beyond experimenting with individual AI tools and begin building workflows that combine AI efficiency with human judgment.
AI agents are changing the way marketing teams work, according to MarTech. They are moving beyond helping marketers with individual tasks and can now take on multistep assignments and make decisions that previously required human intervention.
This creates opportunities for marketing organizations to accelerate campaign development, improve efficiency, and free teams to focus on higher-value work. However, introducing AI agents into existing workflows requires rethinking how work gets done and which responsibilities can be delegated to AI.
The MarTech Conference on November 4 will explore how organizations are incorporating AI agents into marketing operations, from audience research to performance optimization. The panel discussion will address questions such as where AI agents can deliver the most value and how marketing workflows should change.
The session will be moderated by Stacey Ackerman, an organizational transformation consultant, and will feature panelists Ed Poppe, Sean O’Connell, and Lisa Shaw. They will examine how marketing organizations can build workflows in which people and AI agents work together effectively.
Attendees will learn practical approaches to identifying agentic use cases, designing more efficient workflows, and establishing governance practices that allow teams to adopt AI responsibly. A live Q&A will follow the panel discussion, giving attendees the opportunity to ask questions about implementing agentic workflows.
The conference is online and free to attend, and registration is now open. MarTech reported that the conference aims to help marketers move beyond experimenting with individual AI tools and begin building workflows that combine AI efficiency with human judgment.
The use of AI agents in marketing workflows is becoming increasingly important, and the MarTech Conference will provide valuable insights and practical advice for marketers looking to adopt AI responsibly. The conference is part of MarTech's commitment to providing high-quality coverage of marketing topics.
Questions and answers
What is the focus of the MarTech Conference on November 4?
The focus of the conference is on building marketing workflows around AI agents, combining AI efficiency with human judgment.
Who will be moderating the panel discussion at the conference?
The panel discussion will be moderated by Stacey Ackerman, an organizational transformation consultant.
What will attendees learn from the conference?
Attendees will learn practical approaches to identifying agentic use cases, designing more efficient workflows, and establishing governance practices that allow teams to adopt AI responsibly.
