Lush Drops Social Media Ads And Sees Growth
Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.
Edition of Wednesday, October 28, 2026
10 stories · Updated · Latest edition
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Forrester Predicts Marketing Agencies Will Divide
AI won’t kill marketing agencies, but it will reshape what makes them valuable. In 2027, agencies will increasingly split between intelligence-powered transformation partners and specialist executors as brands insource more content production and demand…
Martech & AI
Meta Earnings, Muse and the Frontier, Musebook
Meta's earnings come in the context of Zuckerberg delivering on his promise; if investors believe in Muse they must support Meta's spending on compute.
Brand & PR
Organizations Must Distinguish Issues From Crises
Ignore the differences at your peril. Tony Jaques is CEO of Issue Outcomes P/L in Melbourne, Australia. It’s a dangerous mistake to treat issue and crisis as interchangeable terms. Yet that is precisely what some organizations do. Too often, managers…
Brand & PR
Talk business, not just comms: Lessons from FanDuel’s internal comms leader
How can communicators prove their value to the business? Modupeh Jahamaliah leads internal communications at FanDuel, where she has helped build the company’s LinkedIn presence and executive profiles in pursuit of one big goal: the most educated employee base…
Martech & AI
SaaStr Recovers Critical Data After AI Agents Malfunction
We run SaaStr with three humans and 20+ AI agents in production. In the last few weeks, two different agents destroyed something we can’t run the business without. Both times we got it back within an hour, and both times the copy we restored from was one we…
Search & Content
CEO Decides On $100,000 Marketing Budget Allocation
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence.
